Applebee’s is bringing back its Applebees All You Can Eat deal on Monday, reviving a limited-time offer that gives diners endless helpings of Boneless Wings, Riblets and Double Crunch Shrimp for $15.99.
The deal is dine-in only and each protein option comes with endless fries, a combination the chain is using again as it looks to draw customers with a familiar value meal. Applebee’s Chief Marketing Officer Michelle Chin said the offer remains “one of the best values out there,” adding that diners “can’t beat this deal with three, delicious unlimited proteins served with endless fries for only $15.99.”
The price is the same as it was the last two years, Applebee’s said, though it is still a dollar above the $14.99 version offered in 2023. That matters because the chain is framing the promotion against the backdrop of rising gas and grocery prices, a pitch aimed at customers looking for a fuller plate without paying much more than they did before.
Applebee’s is also leaning into summer with two margarita flavors that will be served in collectible Poolio cups, widening the promotion beyond the dinner table. The timing gives the company a two-part push: a returning food deal that has already proven popular, and a seasonal drink lineup designed to keep the offer feeling fresh even as the price stays put.
The menu move does leave one familiar tension in place. The company is selling the comeback as steady value, but the headline number is still higher than the 2023 price, and the offer only lasts for a limited time. For diners, the question is not whether the deal is back. It is how long they have before it disappears again.
