Orange Middle East and Africa laid out its next five years in Casablanca on Tuesday, presenting a strategy built around digital expansion, new revenue streams and deeper integration of its telecom, financial and digital services. The company said the plan, called Trust the Future, is meant to guide the next phase of growth across the region.

The high-level press conference brought together executives from Orange Group and representatives of its subsidiaries, including Orange Jordan. Christel Heydemann, chief executive officer of Orange Group, attended alongside Eng. Yasser Shaker, executive vice president and chief executive officer of Orange Middle East and Africa.

Orange Middle East and Africa said the strategy is aimed at accelerating digital transformation over the next five years, with a roadmap organized around Customer Intimacy, Innovative Growth and Excellence at Scale. The plan includes advanced artificial intelligence, cloud computing and cybersecurity, while the group continues to expand revenue streams across both enterprises and consumer services.

The company said the region operates in 17 countries, employs around 18,000 people and serves 179 million customers. It reported 2025 revenues of €8.4 billion and growth of 12.2%, figures that underscore why the region has become a central driver of Orange Group’s global performance.

That growth also explains the timing of the announcement. Orange Middle East and Africa is not pitching a distant ambition; it is trying to lock in the momentum it has already built. The region says it holds leading positions in most of its markets, including the top spot in 10 countries, and the new roadmap is designed to protect that position while widening the group’s footprint.

The tension in the plan is straightforward. Orange is promising more digital services, more integrated offers and more scale at a moment when customers and businesses are being pulled faster into artificial intelligence and cloud-based services. The company is also saying the strategy rests on commitments to employees, society and the environment, signaling that the push for growth will be measured against more than revenue alone.

For Orange, the next five years will test whether a broad regional strategy can turn a strong 2025 into a deeper and more durable lead. The company has put its future on the record; now it has to deliver it market by market.